Track a campaign with a link

Steps

1. In your site's admin, open "Optimization", then "Campaigns", then "+ New campaign". Give it a name, its channels, its dates, its goal and the pages that count, then choose "Create campaign". It starts as a draft, with an audience of its own: "Came from this campaign".
2. On the campaign's page, choose "+ New link for this campaign". Enter where it should lead, its channel and, if you like, its source. Choose "Save link", then "Approve & apply".
3. Share the link. It lives on your own domain, under /l/ with a short key, and adds the campaign's tags as the visitor arrives. A link for email also gets an open pixel.
4. Come back to the campaign's page. "Overview", "Links", "Audience", "What they see", "Experiments", "Outcomes" and "Activity" show its people, visits, conversions and revenue.

Good to know

• Each link counts "Redirects", "Landed visitors", "Opens" and "Opened, then landed". A mail scanner's HEAD check and a browser's prefetch are never counted, and a repeat of the same click within 2 seconds counts once.
• Every real click and every open of a live link is counted, as a number. Nothing about the person is recorded at the link; their visit is recorded on your site only with their consent, and never under Global Privacy Control. For an open, only a keyed hash of the recipient reference your sending tool adds is kept, never the reference itself.
• From the campaign's page you can aim more at its arrivals: a new link, a new rule, new targeted content or a new experiment, each made for this campaign.
• Revenue is purchases minus refunds, credited either to how a visitor first arrived or to their latest arrival.

In a sentence

Ask the copilot "Make a tracked link for the autumn newsletter". It pauses for your approval before the link is made.