ABOUT AMADALIS
Amadalis is a group of engineers and architects that have dedicated decades to the digital realm: personalization, websites, digital experience platforms, testing and recommendation engines.
01Why we built Praxis
We have spent our careers on the systems that decide what each visitor sees: personalization, experimentation, recommendation engines, and the digital experience platforms that hold them together. When EmDash arrived, we chose to build on it rather than beside it. Praxis runs EmDash's core unmodified and builds around it: a governed AI copilot, a visual designer, experimentation, personalization, the affinity engine, first-party analytics, consent, commerce, and the engines that move existing sites across. We host it for you on Cloudflare.
The model proposes. The platform authorizes.
02What we believe
AI does real work on Praxis, and a person approves what matters. The rule lives in the platform, not in a prompt: an action that could publish, delete or change a setting cannot even be added to the copilot without its approval gate.
When the copilot writes, it writes from what you told it, and when it lacks the facts for a section, it leaves that section out and says so.
We describe what is built as it is, and mark what is coming soon. We write automated checks for product rules, and never loosen them just to pass.
We never compete with the agencies we work with. A partner is always a partner.
03One company, many capabilities
We are a company, with many capabilities under one roof. We build the platform, we move sites onto it, we design and build new ones, and we run their experience programs with our customers. Amadalis is the company. Praxis is our platform: Praxis by Amadalis.
04Real people
When Amadalis speaks, it is us. In the communities we share, we speak through real people from our team, in their own words, and every message you send us is read by a person.
05Where we are
We are bringing on a small group of Lighthouse customers first, and building the next part of the platform with them. This site is built and hosted on Praxis, in our own CMS.