Terms of Service
Effective and last updated: 7 November 2026
1. Who we are
These terms are an agreement between you and Amadalis Capital LLC, a Wyoming limited liability company ("Amadalis", "we").
Amadalis is the company. Praxis is our platform: Praxis by Amadalis.
In these terms, "we" and "us" mean Amadalis. "You" means the person or the organization that holds a Praxis account. If you accept these terms for an organization, you confirm that you may bind it.
2. What these terms cover
These terms cover Praxis: hosting, the CMS and the Composer, the governed AI copilot, commerce, and the experience layer of experimentation, personalization, analytics and the affinity engine. They also cover account.amadalis.ai, where your account lives.
These documents form part of these terms:
- the Acceptable Use Policy;
- the Privacy Policy;
- the Lighthouse Program Terms, if you join the Lighthouse program.
Each one is published on our website: these terms at /terms, the Privacy Policy at /privacy, the Acceptable Use Policy at /acceptable-use, and the Lighthouse Program Terms at /lighthouse-terms.
Migrations, website builds and our other services are priced by scope. Each one runs under its own written order or statement of work.
3. The private preview
Praxis is in private preview. Sign-up is by invitation, through the Lighthouse program.
An invitation is made for one email address. It works once, and it expires after the time we set, between 1 and 90 days.
During the preview, Praxis changes often. We add features, and we may change or remove them.
A feature marked "Coming soon" is not part of the service until it is available in your account.
4. Your account
- You must be 18 or older to hold an account.
- You give true details when you sign up: your organization, your site's name, your name and your email address.
- You choose a password of at least 12 characters, and you keep your sign-in details safe.
- You verify your email address with a single-use link. The link is valid for 24 hours.
- Tell us at once if you think someone else has used your account.
- Your account's owner and Admins decide who joins your team, and at what role. The people you invite act for you, and you are responsible for what they do in your account.
- You can require two-factor authentication for every member of your team, and limit sign-in to the networks you list.
5. Plans, prices and payment
- Our price card is on our pricing page. Prices are set with each Lighthouse customer. The figures on the page show how pricing works.
- There are no fees during the private preview.
- Prices may change. We tell you by email 30 days before a new price applies to your account. A new price never applies to a period you have already paid for.
- Some features are priced on their own, on what drives their cost. You pay for none you do not use.
- Payment is taken by Stripe. We never see or hold your card.
- "Manage billing" in your account opens Stripe's own portal, for your card, your invoices, a change of plan, or cancelling.
- Each plan carries a monthly AI allowance. When your account's allowance is used, the copilot pauses for the rest of the month, and everything it built keeps working. Our pricing page shows the price of more AI credits. If AI usage cannot be checked, the copilot can answer within a temporary limit, then pauses new requests and asks you to retry; everything it built keeps working.
- You pay the taxes that apply to your fees. We collect tax where the law requires us to.
- After paid plans start, fees are non-refundable, except where the law requires a refund or an order says otherwise.
Test payments during the preview
- During the preview, we make no real charges. Our payments run in Stripe's test mode, and in test mode no real money is charged.
- Lighthouse stores take payments in Stripe's test mode until the store's first recorded live payment.
- A plan paid for in test mode does not carry over as a paid plan when paid plans start.
6. Fair use
- Each Site plan includes a fair-use allowance of about 25,000 visits a month.
- A site is not a file host or a download mirror.
- We never take a site offline for its traffic. If a site keeps running far above its plan, we offer you the next one.
- When usage warnings and billing for extra visits are available in your account, we warn you at 80 and 100 percent of your allowance, and extra visits are billed at the price on our pricing page.
7. The AI copilot
- The model proposes. The platform authorizes. When the copilot would publish, delete or change a setting, it stops at an approval card and waits for you. The platform enforces that pause, and no setting turns it off.
- What the copilot writes is a draft. Read every page before you publish it. You are responsible for what you publish.
- Your messages to the copilot, and the site content it reads to answer you, go to our AI providers: Anthropic, for the copilot model itself, and OpenAI, to title each conversation. Every call goes through Cloudflare AI Gateway with payload logging switched off, so the gateway logs only each call's metadata.
- On request, you may add your own key for Anthropic or OpenAI. That provider is your choice, and the relationship with it is yours. With your keys on, every call uses your key or is refused. That provider's own terms apply between you and it.
- Praxis opts into no model training with its AI providers. Whether a provider trains on data sent through its API is that provider's own commitment. The Privacy Policy quotes each one.
8. Your content and your data
- Your content is yours. Your content means the pages, media, products, forms and other material that you or your team put into Praxis, and the data your sites collect.
- You give us the right to host, copy, process and show your content, only as needed to run Praxis for you, to support you, and to keep it safe.
- Each site has its own database, never tables shared with another customer.
- When your sites collect personal data about their visitors, you decide what is collected and why. We process that data for you, only on your instructions.
- You choose your site's consent policy, and you give your visitors your own privacy notice. Praxis gives you the technical foundation for consent. Your advisers confirm your obligations.
- You can take your data out at any time. Your site's Settings can export the whole site as an archive. Privacy & Data › Exports takes out your event data as files a warehouse reads. "Export this visitor's data" gives one person their own record.
9. Acceptable use
You and your team follow the Acceptable Use Policy. It covers your sites, your content, your forms, your store and the copilot.
10. Your responsibilities
- You have the rights to the content you put into Praxis, and to any site you ask us to move.
- You add only domains you control. A new domain needs one record at your DNS provider. A domain that already serves a site first needs TXT records, so it keeps serving while it moves. We never ask for your DNS password or a token.
- Your Stripe account is yours. Your shoppers pay into your own Stripe account. We take no fee on your sales. Stripe's own processing fees are between you and Stripe.
- You enter secrets, such as payment keys, on their own screens in your browser, never in the copilot's chat.
- You follow the laws that apply to your sites, your store and your visitors.
11. Agencies and their clients
- An agency's account holds its clients. Each client is its own organization under the agency's account, with its own sites and its own people.
- We bill the agency, wholesale, for its clients' sites. The agency bills its clients, at its own prices, through its own payment setup.
- Our Stripe account is never shared with an agency, a partner or anyone else. None of an agency's clients has a billing relationship with us.
- The agency's owners and admins reach a client's site through a delegated membership that is audited and can be withdrawn.
- Each client is bound by its agency's own terms. The agency answers to us for its clients' use of Praxis under our Acceptable Use Policy, and it has each client's permission to act for it.
- Partner prices and partner credits are set out on our pricing page. Partner credits are applied to the agency's own bill.
12. Support
- Email support@amadalis.ai. We aim to reply within one business day. At busy times it can take an extra day. Testers come first: we always give them priority so that they are unblocked.
- Service levels apply only where a signed Enterprise order states them. There is no service level, uptime commitment or service credit during the private preview.
13. How our team can reach your site
- Our support can reach your site in four ways, and each one leaves a record in your Security log:
- a grant you give, for a purpose you state;
- read-only support reads, while a grant is active;
- break-glass access in an incident, read-only, with a stated reason;
- an explicit admin override, only after a confirmation and a reason.
- You can revoke a grant at any time.
14. Backups
- Every site's database is backed up twice a day.
- Our operators restore a site on request. They take a fresh backup first, and the site is suspended while the restore runs.
- Backups keep Praxis safe. They do not replace your own exports.
- Backups are kept for a limited period, then deleted.
15. Suspension
- We may suspend a site or an account if it breaks the Acceptable Use Policy, if fees are unpaid, if it puts Praxis, other customers or visitors at risk, or if the law requires it.
- We never suspend a site for its traffic alone.
- Every suspension and every reactivation is made with a written reason. A suspension can be scheduled for a later date.
- Where we can, we tell you first and give you time to fix the problem.
- A suspended site's address serves no page.
- A suspension does not delete your data.
16. Ending the agreement
- You can cancel your plan at any time, in Stripe's portal, from "Manage billing".
- To close your account, write to support@amadalis.ai.
- Take your data out before you ask us to close your account (section 8). A termination runs through a closing period before the final deletion. During it, ask support what you can still export.
- A termination ends with a deletion certificate that lists what was destroyed, when and by whom. The final deletion is run by our operators. The final step stays with a person; no AI can perform it.
- We keep a record that the account existed and what happened to it.
- We may end these terms if you seriously breach them and do not fix the breach after we tell you.
- The sections that by their nature should last after these terms end, such as payment owed, liability and governing law, keep applying.
17. Services from others
- Praxis runs on Cloudflare and on EmDash. Our public register at https://account.amadalis.ai/subprocessors names the processors that run the platform. Our AI providers, Anthropic and OpenAI, are named in section 7.
- Some features connect to services you choose, such as your own Stripe account, Google Analytics, or your own AI provider keys. Their own terms apply between you and them.
18. Changes to these terms
We may change these terms. We tell you by email 30 days before a material change takes effect. If you keep using Praxis after that, the new terms apply. If you do not agree, you can cancel before they take effect.
19. Warranties and disclaimers
- We provide Praxis with reasonable skill and care.
- During the private preview, Praxis is provided as it is and as available.
- To the extent the law allows, we give no other warranty, whether stated or implied, including fitness for a particular purpose.
- Praxis supports your compliance. It does not by itself make your site compliant with any law.
20. Limitation of liability
- Neither of us is liable for indirect or consequential loss, or for lost profits, revenue or data, to the extent the law allows.
- Our total liability under these terms is limited to the greater of the fees you paid us in the 12 months before the claim, or US$100.
- Nothing in these terms limits liability that the law does not allow to be limited.
21. Indemnity
You will defend and compensate us against claims by others that arise from your content, your sites, or your breach of these terms or the Acceptable Use Policy.
22. Governing law
These terms are governed by the laws of the State of Wyoming. The state and federal courts in Wyoming decide any dispute about them.
23. Notices and contact
- Notices are given by email. Ours go to the email address on your account. Yours go to support@amadalis.ai.
- Support: support@amadalis.ai.
24. General
- These terms, with the documents named in section 2, are the whole agreement between us about Praxis.
- You may not transfer these terms without our written consent. We may transfer them to a successor of our business.
- Neither of us is liable for a delay caused by events beyond reasonable control.
- If a part of these terms cannot be enforced, the rest still applies.
- Not enforcing a right is not a waiver of it.