Show an audience different content

Steps

1. In your site's admin, open "Optimization", then "Audiences". Choose "+ New audience", then "Build a rule".
2. Name the audience and add a condition, for example "Viewed page", with the page picked from the list. Choose "Save segment".
3. Open the audience and choose "Activate", then "Turn it on".
4. Open "Optimization", then "Personalization", and choose "New targeted content". Pick "Content swap", your audience, the page and the section, and write what that audience should see.
5. Set the "Holdback %" and the goal it is "Measured on".
6. Choose "Save as draft", then "Preview change", then "Approve & make it live".

Good to know

• There are two more kinds of targeted content. "Arrangement" reorders a page's sections for the audience, and "Time-boxed offer" pushes a live offer when something happens.
• The holdback keeps a share of the audience on the default page, so the difference can be measured. It starts at 10 percent; set it to 0 while you check your change, and back again before you measure, because at 0 there is no control and the lift cannot be measured.
• Visitors whose consent does not allow personalization (anyone who declined it, and a visitor in an opt-in country who has not yet chosen), and browsers that send Global Privacy Control, always see the default page. To check your change, accept personalization in a fresh browser's privacy choices.
• A newly approved change reaches visitors as the platform's servers and cached pages refresh.
• "Pause", "Resume" and "Archive" sit on each piece of targeted content.
• In the Composer, "Editing for" an audience lets you make that audience's version on the page itself.
• Only decisions for visitors who allow personalization and have a visitor id are recorded. "Why this?" shows an Admin what a visitor was shown, and why.

In a sentence

Ask the copilot "Pause that targeting". It shows a card and changes nothing on your live site until you approve.