Help · Privacy and data
Find and erase a visitor's data
Look a visitor up, export what their record holds, and erase it for good, browser by browser.
Steps
- In your site's admin, open "Privacy & Data", then "Visitor Data". It is for Admins.
- In "Find a person", search by email, user id, visitor id or person id.
- Open their record and check what is held: "Overview", "Journey", "Identity", "Interests and audiences", "Decisions" and "Data held".
- If they asked for a copy, choose "Export this visitor's data" first.
- On "Erase", choose "Erase this visitor permanently". The card, "Permanently erase this visitor's data?", shows "Exactly who this erases" and says "This cannot be undone."
- Approve the card.
- To erase several visitors at once, tick "Select for a batch erase" on each, up to 25, then choose "Erase selected permanently".
What erasure removes, and what it keeps
- Removed: the selected browser's identity links, profile, traits, segments, consent records, interests, memberships, raw events, experiment assignments and conversions. Event facts and audience transitions are kept only in anonymous form. That browser's live connections to your site are closed, and your export archive marks it and every id linked to it as erased, and is rewritten within seven days.
- Kept: your financial records (orders and shopper accounts), without the link to the visitor. Orders keep the name and email given at checkout, and form submissions are deleted on their own, from the form's inbox. An evidence record of the erasure is written, and it never names the visitor.
Good to know
- Erasure is final, by design.
- "Identity" lists every browser joined to this person, and "Take browser off this person" separates one that does not belong.
- "Decisions" shows why the person saw what they saw, with "Why this?".
- Remote erasure, available on request, gives outside systems a token-protected door to erase browser records too. The screen says "Remote erasure is on for this site" or "Remote erasure is off for this site".
In a sentence
Ask the copilot "Find the visitor with this email", then "Erase this visitor's data". Erasing always stops at the same card.
Still stuck?
Email support@amadalis.ai. We aim to reply within one business day; at busy times it can take an extra day. Testers come first: we always give them priority so that they are unblocked.